The Role of Content Marketing in SEO
Content has always been the center of any advertising effort, but today the buzzword “content marketing ” is used along with SEO (search engine optimisation ). Lately, Google has accelerated its efforts to provide better search results by always improving its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
The Game is Different Now.
During its infancy period, online marketing meant creating a website, making a few pages of content, as well as selling something. Using spun articles and link farms was sufficient to obtain top rankings in search engines. SEO professionals will game the system by employing simple linking strategies and keyword stuffing; those tactics worked for a while, but the game has changed now.
What’s Content Marketing? .
Content may be in the type text, audio, or video. Content and search engine optimization use text as the main element. Search engines can’t interpret video or audio output, so text is the material of choice. Within this new era of search, Google still ranks sites based on backlinks, however, there are additional metrics that have to be considered.
Social Metrics: it is widely known that social media plays a vital role in the ranking system. The most common social networking platforms are Facebook and Twitter. Almost all sites now have icons that a visitor can use to subscribe to a twitter feed, or in Facebook’s case, they only need to click on the like button.
Bounce Rate: Content plays a crucial role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google interprets it this way: the greater the content, the more the reader stays and that raises the worth of the site.
Using only these two metrics, it’s simple to learn how content marketing is growing increasingly significant for SEO. Visitors, potential customers, and current customers need more valuable content, and this is what content marketing is all about. The period of sub-par, crappy material is pretty much behind us today. The attention of SEO specialists is on producing top quality content for both the clients and marketing needs.
Good content helps to attract attention and to get the coveted backlinks for rankings. Great, quality content will yield backlinks from quality websites, which is another benefit of content marketing.
Every new innovation goes through an evolution of manipulation, including online marketing. Content marketing has taken on a new meaning since people demand it, and so does Google. Some people are still using the old techniques, but if you wish to be ahead of the SEO game content marketing.